Monday, August 20, 2007

Wood Species from True North Woods® Suppliers

Wood Species from True North Woods® Suppliers

· Black Ash: close/straight grained ,course/uniform texture, alternative to northern red oak, heartwood moderately dark grayish brown, sapwood lighter in color; special order quarter-sawn
· Aspen: fine/uniform texture, tight/straight grain, heartwood light brown, sapwood white; special order spalted, curly
· Basswood: the vest in the USA, very white, no work tracks, very little fleck, low density, straight grain, fine uniform texture, heartwood creamy white to brownish, sapwood whitest in world, medium luster
· White Birch: high-quality, 70-year old trees with thick and pliable bark, very little fleck, dense, close grain, heartwood pale brown, sapwood creamy white; special order in spalted
· White Cedar: light color, easily worked, no sap stains, close grain, fine/uniform texture, highly moisture/decay resistant, heartwood light brown, sapwood creamy white
· Hard Maple: straight grain, fine/uniform texture, heartwood light reddish-brown tinge, sapwood white with reddish tinge; special order in brown, spalted, birdseye, curly
· Bur Oak: member of white oak family, tight/straight grain, coarse texture, highly durable, decay resistant, heartwood rich brown, sapwood white to light brown, special order quarter-sawn
· Northern Red Oak: tight/straight grain with prominent rays, uniform natural color not requiring stain, no mineral stain, heartwood light reddish tan, sapwood almost white; special order mineral, quarter-sawn
· Red/Norway Pine: straight grain, uniform texture, heartwood pale red to reddish brown, sapwood creamy white with yellowish tinge
· White/Eastern Pine: straight grain, fine/uniform texture, heartwood light brown with reddish tinge, sapwood yellowish white; special order quarter-sawn appearance
· Tamarack: straight train, coarse texture, narrow growth rings, strong/durable, rot resistant, heartwood reddish brown, sapwood nearly white
· Knotty Balsam Fir & Black Spruce: close grain, uniform texture, small knots, heartwood reddish tan, sapwood creamy white
· Other wood species include diamond willow, white ash, butternut, ironwood, jack pine.

All wood species available in clear and character grades.

Minnesota Wood Campaign / Corporate Offices: P.O. Box 578, Deer River, MN 56636, USA / Marketing Office: 26 E. Exchange Street, Suite 405, St. Paul, MN 55101, USA / Promotion Office: P.O. Box 662, Deer River, MN 55744
Tel 651-888-5629 /
http://www.truenorthwoods.com / Email Info@TrueNorthWoods.com

True North Woods Update - August 2007

True North Woods® Update
Minnesota Wood Campaign / Corporate Offices: P.O. Box 578, Deer River, MN 56636, USAMarketing Office: 26 E. Exchange Street, Suite 405, St. Paul, MN 55101, USA / Promotion Office: P.O. Box 662, Deer River, MN 55744
Tel 651-888-5629 / Web www.truenorthwoods.com/ / Email Info@TrueNorthWoods.com

17 August 2007

Annual Meeting & New Board of Directors. The annual meeting was held on August 6, and the new board of directors and officers were elected for the coming year. They are:
· Officers: President, John Rajala, Rajala Lumber & Millwork Company; Treasurer, Mike Hughes, Kukkeli Kuu Naturalists; Recorder, Patti Erven, Bent Willow Furniture.
· Directors: Judi Carlson, Nature & Judi Carlson; Ron Hanson, Wilderness MN; Jack Hedstrom, Hedstrom Lumber Co,: Rich Peterson, Master Millwork & Lumber; Randy Rosandich, Hill Wood Products, Inc.; Jerry Seppala, Creative Sawmilling & Products; Don Wille, Wille Lumber & Timber, Inc.
The program for the meeting included a review of the major milestones in the development of the Campaign (see milestone summary as separate posting).

Showroom Space. If you have TNW branded products that you would like to place in a showroom, there are two offers you may want to check out. Custom Creations in Tamarack has offered to show complementary items on their showroom floor; contact Neil or Diane at 218-426-4067 for more information. True North Public Relations has opened an office in Grand Rapids and it is possible to use the location on weekends to display and sell your products; call Allison at 218-226-5628 for more information.

Welcome New Members. Since our last newsletter, Master Millwork & Lumber in Aitkin has joined the Campaign.

Goods from the Woods Vendors. Vendor sign up for the GFTW Up-North Marketplace is underway. If you need sign up information or post card to mail out, contact Allison at 218-360-5025 or go to
www.vendorsignup.org and sign up online. GFTW is September 15-16 in Grand Rapids. This is the fifth year for the event.

North Woods Workshop Series. The focus of this year’s workshops will be “Bottom-Line Marketing & Sales: marketing and selling your products and sustainability messages”. The line-up of seven workshops will be held in
Virginia, Grand Rapids, Bemidji, and Brainerd. Please see the enclosed workshop sheet and registration form.

2008 Campaign Marketing Plan. During September and October, the Campaign’s board of directors will be assessing the 2007 marketing activities and developing the marketing plan for the coming year. If you would like a copy of the 2007 plan and/or want to input ideas for 2008, please contact Gary at 1-888-223-5629 or
Gary@TrueNorthWoods.com.

Mark Your Calendars. Please mark the following events on your calendar. If you want information about any of the events, please contact the listed person.
· Minneapolis Farmers Market, Minneapolis. Saturdays and Sundays, through October 28. Up to 20,000 visitors come through the market on a nice weekend. Allison at 218-360-5025.
· Goods from the Woods, Grand Rapids. September 15-16. The largest showcase of unique forest-based products and services of regional artists and producers in the Midwest. Marketplace. Allison at 218-360-5025.
· Seizing the Opportunity: Forestry & the BioEconomy. Grand Rapids, Thursday and Friday, September 20-21.Will the bioeconomy revolutionize the production of energy and create opportunities for the forest products industry. Sponsored by Iron Range Resources and the Blandin Foundation. Register at
www.blandinfoundation.org.
· North Woods Workshop Series 2007, Virginia, Grand Rapids, Bemidji, Brainerd. Seven marketing and salesmanship workshops with a focus on selling sustainability. Tuesdays and Wednesdays, September 25 through November 21. Sandy at 1-888-223-5629.
· AIA Minnesota Product Expo, Minneapolis. November 13-15. A unique opportunity to introduce products to the region’s architects and design professionals. Gary at 888-223-5629.

Friday, August 17, 2007

Membershp in Minnesota Wood Campaign

Membershp Informaton

Minnesota Wood Campaign

The Minnesota Wood Campaign, owned by wood and forest producers and supported by its members, is a joint Marketing and Branding venture for products produced from materials sustainably harvested from the world-class forests of northern Minnesota – where the Boreal, Central Pine, and Hardwood forests meet.


Vision

Our True North Woods® brand, our commitment to sustainable forestry, the unique traits of our species, the high quality of our wood and forest products, our skilled production capabilities, and our tradition of craftsmanship will be recognized and appreciated by discriminating and demanding Customers worldwide.


Values

The Minnesota Wood Campaign and its Members believe that:

· Sustainable use of the working forest is a social responsibility as well as an economic necessity
· Gathering of forest- and wood-based products is a key and sustainable use of the forest
· We have an obligation to develop a connection between our Customers and the sustainable
use of the forest
· We subscribe to all applicable local, state, and federal forest regulations and laws
· Honesty and integrity are the basis for everything we do as an organization and as individual Members
· We share and work for a common interest and will help each other be successful
· Cooperation will develop synergies and increase each Member's potential for success
· Our success as individual Members will benefit our Customers, our Employees, and our Communities
· We as Members provide Customers access to high-quality, superior-value True North Woods® branded wood and forest products and services

Ultimate Goals

The ultimate goals of the Campaign are to:

· Add value to the wood and forest products of the Members
· Expand the number of high-value Customers of the Members
· Increase the sales and profits of the Members
· Retain wood- and forest-related businesses and jobs in northern Minnesota


Commitment

The Minnesota Wood Campaign is committed to providing its:

· Members with:
o Access to the recognized and highly appreciated value-added True North Woods® brand
o Access to an aggressive, high-impact marketing campaign that enhances the value of the True North Woods® brand and the member’s products
o Education, technical assistance, and networking opportunities
o An expanded base of high-value Customers and increased sales revenues and profits

· Customers with:
o High-quality wood and forest products that incorporate the unique traits of our northern Minnesota species and that are produced from sustainably harvested forests
o Connections with northern Minnesota, its products, and the Campaign’s Members

· Communities with:
o Strong forest-based companies that strengthen the local economy
o Good and expanding jobs for our citizens


General Member Services

· Cooperative Marketing
o Standard Web Site Participation
o Standard Sales Lead Notice Participation

· Training & Technical Assistance
o Interactive Workshops

· Information
o Bi-monthly Newsletter, Advocacy
o Marketing Information, Information Exchange
o Membership Meetings, Resource Referral

Sustaining Member Services

· Cooperative Marketing
o Standard Web Site Participation
o Standard Sales Lead Notice Participation

· Training & Technical Assistance
o Interactive Workshops
o Marketing Technical Assistance
o Promotion & Production Network Assistance

· Information
o Bi-monthly Newsletter, Advocacy
o Marketing Information, Information Exchange
o Membership Meetings, Resource Referral

· Recognition
o Newsletter
o Web Site


Branded Member Services

The services provided to General and Sustaining Members with a Brand Use Permit include:

· Product Certification Branding
o Use of the True North Woods® certification brand on the Member’s products that use forest products from northern Minnesota
o Promotion of the True North Woods® brand into a recognized and appreciated brand regionally, nationally, and worldwide
o Supply of brand-related promotional materials

· Cooperative Marketing
o Joint Marketing Strategies and Plans
o Joint Publicity Activities
o Joint Advertising Activities
o Joint Promotion Activities at trade shows and events
o Premium Wed Site Participation
o Premium Sales Lead Notice Participation

· Training & Technical Assistance
o Interactive Workshops
o Marketing Technical Assistance
o Promotion and Production Network Assistance

· Information
o B-monthly Newsletter, Advocacy
o Marketing Information, Information Exchange
o Membership Meetings, Resource Referral

Minnesota Wood Campaign / Corporate Offices: P.O. Box 578, Deer River, MN 56636, USA / Marketing Office: 26 E. Exchange Street, Suite 405, St. Paul, MN 55101, USA / Promotion Office: P.O. Box 662, Deer River, MN 55744 / Tel 651-888-5629 / http://www.truenorthwoods.com/ / Email http://www.blogger.com/Info@TrueNorthWoods.com

Minnesota Wood Campaign

Minnesota Wood Campaign, Inc.
Corporate Office: P.O. Box 578 / Deer River, MN 56636 / USA
Marketing & Buyer Assistance Office: 26 E. Exchange Street, Suite 405 / St. Paul, MN 55101 / USA

Public Relations Office: P.O. Box 662 / Deer River, MN 55744 / USA
Tel +1-651-223-5629 / Fax +1-651-222-5263 / Web
www.truenorthwoods.com / Email Info@TrueNorthWoods.com

The Minnesota Wood Campaign (MWC) is a joint marketing and branding venture for True North Woods® branded products produced from materials sustainably harvested from the world-class forests of northern Minnesota USA.

Our Organization. Owned and supported by 150 wood and forest producers from northern Minnesota who harvest or gather wood and forest materials from local wood lots and produce a value-added wood or forest product for the market. Members range from large manufacturers, to multi-generation family-owned enterprises, to small workshops, to the studios of nationally recognized craftsmen and artisans. Founded in 2003.

Our Vision. To see our True North Woods® brand and certified forest-based products recognized and appreciated by discriminating and demanding customers worldwide. This vision is supported by our commitment to sustainable forestry, the unique traits of our species, the high quality of our wood and forest products, our skilled production capabilities, and our tradition of craftsmanship.

Our Forest. Located in the central-north region of the USA, centered about 150 miles north of Minneapolis, stretching westward from the shores of Lake Superior. Our three major forest types – boreal, central pines, and hardwoods – provide an opportunity to source a wide range of wood species in one location, an opportunity unique to northern Minnesota. Our extremely cold weather produces close-grained and clear woods, perfect for some of the most beautiful products produced today. Our high-quality products incorporate the beauty of our woods, our ethics of environmentally sustainable forests, and the strong character of our people.

Our Wood Species
· Black Ash: close/straight grained ,course/uniform texture, alternative to northern red oak, heartwood moderately dark grayish brown, sapwood lighter in color; special order quarter-sawn
· Aspen: fine/uniform texture, tight/straight grain, heartwood light brown, sapwood white; special order spalted, curly
· Basswood: the vest in the USA, very white, no work tracks, very little fleck, low density, straight grain, fine uniform texture, heartwood creamy white to brownish, sapwood whitest in world, medium luster
· White Birch: high-quality, 70-year old trees with thick and pliable bark, very little fleck, dense, close grain, heartwood pale brown, sapwood creamy white; special order in spalted
· White Cedar: light color, easily worked, no sap stains, close grain, fine/uniform texture, highly moisture/decay resistant, heartwood light brown, sapwood creamy white
· Hard Maple: straight grain, fine/uniform texture, heartwood light reddish-brown tinge, sapwood white with reddish tinge; special order in brown, spalted, birdseye, curly
· Bur Oak: member of white oak family, tight/straight grain, coarse texture, highly durable, decay resistant, heartwood rich brown, sapwood white to light brown, special order quarter-sawn
· Northern Red Oak: tight/straight grain with prominent rays, uniform natural color not requiring stain, no mineral stain, heartwood light reddish tan, sapwood almost white; special order mineral, quarter-sawn
· Red/Norway Pine: straight grain, uniform texture, heartwood pale red to reddish brown, sapwood creamy white with yellowish tinge
· White/Eastern Pine: straight grain, fine/uniform texture, heartwood light brown with reddish tinge, sapwood yellowish white; special order quarter-sawn appearance
· Tamarack: straight train, coarse texture, narrow growth rings, strong/durable, rot resistant, heartwood reddish brown, sapwood nearly white
· Knotty Balsam Fir & Black Spruce: close grain, uniform texture, small knots, heartwood reddish tan, sapwood creamy white
· Other wood species include diamond willow, white ash, butternut, ironwood, jack pine. All wood species available in clear and character grades.

Our Products
· True North Woods® House: wood-framed American-style houses for villa housing communities and log-style houses for rustic resort developments including windows, doors, siding, roofing materials, flooring, paneling, cabinets, etc
· Building: flooring, paneling, millwork, cabinetry, mantels, doors, structural lumber, boards, treated lumber, logs, log houses, log and stick-built house pre-cut kits and building systems, engineered members, timbers, siding, decking, staircases/railings/spindles, unique wood pieces…and more
· Commercial/Industrial: dimension parts, door/window parts, furniture, caskets, veneer, unique wood pieces, crating/pallets, dowels/joining biscuits, shims, poles, landscaping products, animal bedding/litter, fuel…and more
· Custom Furnishings & Items: objects of art, carvings, wood turnings, home decor, lamps, gift items, guitars, canoes/kayaks, rustic/traditional/outdoor furniture, period reproductions, lamps, woven vessels, Native American arts, games/toys, art/craft supplies, wild rice, maple/berry syrups, honey, wild fruit jams…and more
Our True North Woods® Brand. A certification brand that is added to the products of the MWC’s branded members. The brand assures the buyer that the product was produced from materials harvested from the world-class forests of northern Minnesota -- where the boreal, pine, and hardwood forests meet -- and reflects the unique traits of our diverse and sustainably managed forests and our shared traditions of craftsmanship.