Membershp in Minnesota Wood Campaign

Membershp Informaton

Minnesota Wood Campaign

The Minnesota Wood Campaign, owned by wood and forest producers and supported by its members, is a joint Marketing and Branding venture for products produced from materials sustainably harvested from the world-class forests of northern Minnesota – where the Boreal, Central Pine, and Hardwood forests meet.


Vision

Our True North Woods® brand, our commitment to sustainable forestry, the unique traits of our species, the high quality of our wood and forest products, our skilled production capabilities, and our tradition of craftsmanship will be recognized and appreciated by discriminating and demanding Customers worldwide.


Values

The Minnesota Wood Campaign and its Members believe that:

· Sustainable use of the working forest is a social responsibility as well as an economic necessity
· Gathering of forest- and wood-based products is a key and sustainable use of the forest
· We have an obligation to develop a connection between our Customers and the sustainable use of the forest
· We subscribe to all applicable local, state, and federal forest regulations and laws
· Honesty and integrity are the basis for everything we do as an organization and as individual Members
· We share and work for a common interest and will help each other be successful
· Cooperation will develop synergies and increase each Member's potential for success
· Our success as individual Members will benefit our Customers, our Employees, and our Communities
· We as Members provide Customers access to high-quality, superior-value True North Woods® branded wood and forest products and services

Ultimate Goals

The ultimate goals of the Campaign are to:

· Add value to the wood and forest products of the Members
· Expand the number of high-value Customers of the Members
· Increase the sales and profits of the Members
· Retain wood- and forest-related businesses and jobs in northern Minnesota


Commitment

The Minnesota Wood Campaign is committed to providing its:

· Members with:
o Access to the recognized and highly appreciated value-added True North Woods® brand
o Access to an aggressive, high-impact marketing campaign that enhances the value of the True North Woods® brand and the member’s products
o Education, technical assistance, and networking opportunities
o An expanded base of high-value Customers and increased sales revenues and profits

· Customers with:
o High-quality wood and forest products that incorporate the unique traits of our northern Minnesota species and that are produced from sustainably harvested forests
o Connections with northern Minnesota, its products, and the Campaign’s Members

· Communities with:
o Strong forest-based companies that strengthen the local economy
o Good and expanding jobs for our citizens


General Member Services

· Cooperative Marketing
o Standard Web Site Participation
o Standard Sales Lead Notice Participation

· Training & Technical Assistance
o Interactive Workshops

· Information
o Bi-monthly Newsletter, Advocacy
o Marketing Information, Information Exchange
o Membership Meetings, Resource Referral

Sustaining Member Services

· Cooperative Marketing
o Standard Web Site Participation
o Standard Sales Lead Notice Participation

· Training & Technical Assistance
o Interactive Workshops
o Marketing Technical Assistance
o Promotion & Production Network Assistance

· Information
o Bi-monthly Newsletter, Advocacy
o Marketing Information, Information Exchange
o Membership Meetings, Resource Referral

· Recognition
o Newsletter
o Web Site


Branded Member Services

The services provided to General and Sustaining Members with a Brand Use Permit include:

· Product Certification Branding
o Use of the True North Woods® certification brand on the Member’s products that use forest products from northern Minnesota
o Promotion of the True North Woods® brand into a recognized and appreciated brand regionally, nationally, and worldwide
o Supply of brand-related promotional materials

· Cooperative Marketing
o Joint Marketing Strategies and Plans
o Joint Publicity Activities
o Joint Advertising Activities
o Joint Promotion Activities at trade shows and events
o Premium Wed Site Participation
o Premium Sales Lead Notice Participation

· Training & Technical Assistance
o Interactive Workshops
o Marketing Technical Assistance
o Promotion and Production Network Assistance

· Information
o B-monthly Newsletter, Advocacy
o Marketing Information, Information Exchange
o Membership Meetings, Resource Referral

Minnesota Wood Campaign / Corporate Offices: P.O. Box 578, Deer River, MN 56636, USA / Marketing Office: 26 E. Exchange Street, Suite 405, St. Paul, MN 55101, USA / Promotion Office: P.O. Box 662, Deer River, MN 55744 / Tel 651-888-5629 / http://www.truenorthwoods.com/ / Email http://www.blogger.com/Info@TrueNorthWoods.com